How to Start Affiliate Marketing on Jumia (2023)

How to Start Affiliate Marketing

Are you eager to delve into the intriguing world of affiliate marketing in Nigeria but unsure where to begin? You’ve come to the right place! Jumia, one of Africa’s top e-commerce platforms, offers affiliate marketing as a fantastic avenue to generate passive income and transform your love for online shopping into a thriving business. In this beginner’s guide, we’ll walk you through the basics of affiliate marketing, show you how to kickstart your journey with Jumia, and provide valuable tips to set you on the right path. So, if you’re ready to embark on your affiliate marketing adventure, let’s get started.

Advantages of Becoming a Jumia Affiliate

As a Jumia affiliate, you’re in for a world of benefits that can make this journey both enjoyable and profitable. Here are five fantastic advantages you can enjoy by being a Jumia affiliate:

  1. Earn Commissions: By promoting Jumia products regularly, you can boost your earnings. You’ll be compensated for every purchase made through your affiliate links.
  2. No Product Ownership: Forget about inventory management and delivery hassles. As an affiliate, your role is to direct potential buyers to Jumia’s extensive range without dealing with product logistics.
  3. Flexibility: Affiliate marketing offers flexibility in scheduling. Whether you’re a student, a working parent, or a full-time professional, you can work at your own pace.
  4. Access to Marketing Tools: Jumia provides you with marketing resources and tracking tools to help you maximize your promotions and monitor your achievements.
  5. Unlimited Potential: With millions of potential customers in Africa, your earning potential is limitless. The more effort you put into promoting products, the higher your potential income.

How to Start Affiliate Marketing on the Jumia Platform

Let’s dive into a step-by-step guide to kickstart your affiliate marketing journey with Jumia:

Step 1: Choose a Niche

Selecting a niche is the exciting first step in your affiliate marketing venture on Jumia. Your niche is essentially your area of expertise or focus, and choosing the right one is crucial. Consider your interests and passions. What subjects captivate you? It could be gardening, home decor, technology, or even fashion! Opt for a niche that genuinely excites you because that’s what you’ll be sharing with your audience.

Once you’ve chosen a niche, think about your potential audience. Who are they? What interests them? What problems in your specialized field can you help them solve? The better you understand your audience, the more effectively you can create content and make product recommendations that resonate with them. Remember, affiliate marketing isn’t just about making sales; it’s also about providing valuable guidance and solutions to your readers.

Step 2: Register on Jumia’s Affiliate Programme

After determining your niche, you should apply to the Jumia Affiliate Programme – where the magic happens! Look for the “Join Now” or “Sign Up” option on Jumia’s affiliate website, and click on it to start the registration process. You’ll need to provide basic information such as your name, email address, and website address (if you have one). Even if you’re just starting and don’t have a website yet, you can still sign up.

Once you’ve submitted your information, you’ll await approval from Jumia’s affiliate team. They will review your application, and if it’s accepted, you’ll gain access to your own affiliate dashboard. This dashboard serves as your control center for all things affiliate. It’s where you can access Jumia’s marketing materials, find unique affiliate links, and track your commissions. With this, you’re ready to start recommending products to your audience – exciting, isn’t it?

Step 3: Research and Choose Products

Before diving into affiliate marketing on Jumia, it’s essential to research and select the right products to promote. Start by considering your own interests and areas of expertise. What subjects or fields are you particularly enthusiastic about or knowledgeable in? Choosing products that align with your niche can be a great starting point. Next, explore Jumia’s extensive range of products and categories.

Look for products that are in high demand and suitable for your target audience. To ensure you’re promoting high-quality items, pay attention to customer reviews and ratings. Remember that the key is to select products that genuinely benefit your readers and align with the tone of your website. By doing so, you’ll earn the trust of your audience and increase the chances of them clicking on your affiliate links.

Step 4: Generate Affiliate Links

Now it’s time to create affiliate links for the products you’ve chosen to promote. Jumia’s affiliate program provides tools to generate these unique links that track referrals and commissions. Once you’ve applied for the Jumia affiliate program and received approval, log into your affiliate dashboard. You’ll typically find a button to create affiliate links on your dashboard.

Simply paste the regular product URL into the provided space, and the system will generate a unique affiliate link for you. You’ll use this link in your content to direct readers to the respective Jumia product pages. Organize or label your affiliate links appropriately so you can easily identify which products are performing well.

Step 5: Start a Blog or Website

The foundation of your affiliate marketing journey on Jumia takes shape with the creation of a blog or website. Building one is easier than you might think, so don’t be intimidated! User-friendly website builders like WordPress, Wix, or Blogger can help you establish your online presence. Choose a memorable domain name that aligns with your interests or specialization. Jumia typically favors affiliate marketers who have their own websites because it provides a platform to offer your insights and recommendations.

Once your website is up and running, select a clean and appealing design that complements your content. Prioritize easy navigation to help visitors find what they’re looking for effortlessly. Don’t forget to include an “About Me” page to introduce yourself to your audience and build trust. Your website or blog will be the central hub for sharing valuable content and affiliate products.

Step 6: Produce High-Quality Content

The cornerstone of successful affiliate marketing on Jumia is creating high-quality content. Focus on producing informative, entertaining, or problem-solving content that resonates with your audience’s needs. Start with blog posts, product reviews, or “how-to” guides relevant to your niche. Ensure your writing is clear, concise, and engaging. Remember that you’re not just pushing products; you’re also helping your audience make informed decisions.

Naturally integrate your Jumia affiliate links into your content. Whether you’re reviewing a product or making product recommendations, include your affiliate link in the body of the article or within the product name. Always be transparent and honest about your affiliate relationships to build trust with your readers. As you create more content, you might attract organic traffic from search engines like Google, turning your content into a consistent source of affiliate income.

Step 7: Attract Visitors to Your Website

Increasing website traffic is another crucial step. Without visitors, there won’t be any clicks on your affiliate links. Start by producing compelling and educational content that appeals to your target audience. Create engaging social media posts, blog entries, videos, or infographics that provide value. Use relevant keywords in your content to improve your website’s visibility on search engines like Google. Search Engine Optimization (SEO) can be a valuable ally in this regard.

Leverage social media platforms to connect with your audience and promote your content. Twitter, Pinterest, Facebook, and Instagram are great platforms to market your website. Build a community around your niche by interacting with your followers and responding to comments. The more visitors you can drive to your website, the greater your chances of earning affiliate commissions.

Step 8: Promote Your Affiliate Links

Once you have a steady flow of traffic to your website, it’s time to actively promote your affiliate links. When creating content, naturally incorporate your Jumia affiliate links. For example, if you’re reviewing a product, place the affiliate link within the body of the article or in the product’s name. Consider using eye-catching banners or buttons that direct visitors to your affiliate products.

Visual cues like these can capture your visitors’ attention and encourage them to click. Email marketing is another effective tactic – send newsletters or product recommendations to your subscriber list with affiliate links included. Keep your content fresh by promoting seasonal deals and monitor the performance of your affiliates to adjust your strategies as needed.

Step 9: Analyze and Learn

Continuously monitoring and analyzing your efforts is crucial in the world of affiliate marketing on Jumia. Tracking involves keeping an eye on the effectiveness of your affiliate links. Most affiliate programs, including Jumia’s, provide tracking tools and reports. Pay attention to metrics like earnings, clicks, and conversions. These numbers can help you identify which products and strategies are most effective for you.

The goal of analysis is to understand why some things work while others don’t. At some point, review your marketing channels and content. Are certain blog posts or social media updates driving more traffic than others? Are there products consistently generating higher commissions? By asking these questions and delving into the data, you can adjust your strategy and make data-driven decisions.

Step 10: Optimize and Scale

Once you’ve gained insights through monitoring and analysis, it’s time to optimize and scale your affiliate marketing efforts. Optimization involves making adjustments based on what you’ve learned. For instance, if you’ve found that a particular product category performs well, consider creating more content around it. You can also conduct testing to determine which marketing strategies or call-to-action phrases resonate best with your audience.

Scaling, on the other hand, is about expanding the scope of your affiliate marketing initiatives to reach a wider audience. This could involve producing more content, diversifying your marketing strategies, or partnering with other bloggers or influencers in your niche. Remember that scaling should be gradual and aligned with your resources and capabilities. The exciting goal at this stage is to increase your affiliate income by reaching more potential customers while maintaining the quality and authenticity of your content.

List of Jumia Affiliate Commission Rates

Here are the commission rates for various niches when promoting products through Jumia’s affiliate program:

  • Electronics & Home Appliances: Up to 6% commission.
  • Fashion & Accessories: Up to 10% commission.
  • Health & Beauty: Up to 10% commission.
  • Books & Stationery: Up to 10% commission.
  • Baby, Kids & Toys: Up to 10% commission.
  • Phones & Tablets: Up to 6% commission.
  • Computing: Up to 5% commission.
  • Automobile & Industrial: Up to 5% commission.
  • Home & Office: Up to 5% commission.
  • Sports & Fitness: Up to 5% commission.
Niche Commission Rate
Fashion 12%
Books and Stationary 10%
Sports and Fitness 10%
Health and Beauty 10%
Kids and Babies 7%
Home and Living 7%
Automotive and Motorcycles 6%
Cameras and Accessories 6%
Computing 5%
TVs, Audio, and Video 5%
Mobiles and Tablets 5%
Games and Consoles 4%
Default 4%

Other Ways to Earn Money on the Jumia Platform

While Jumia affiliate marketing is an excellent way to make money, there are other avenues you can explore to increase your income. Here are five different options:

  1. Sell Your Own Products: If you have a unique product or handcrafted crafts, register a Jumia seller account to reach a broader audience.
  2. Become a Seller on Jumia: Jumia allows you to sell your products on their marketplace. If you have in-demand items to sell, this could be a lucrative option.
  3. Enroll in the Jumia JForce Programme: This program lets you earn money by promoting Jumia’s products on social media and other platforms. It offers greater control compared to affiliate marketing.
  4. Participate in Jumia’s Flash Sales: Keep an eye out for these events, where you can purchase products at a discount and resell them for a profit.
  5. List Your Services on Jumia Services: If you have a skill or service to offer, such as photography, teaching, or house cleaning, you can list your services on Jumia Services and connect with potential customers.


Starting your affiliate marketing journey on Jumia is an exciting opportunity for newcomers to dip their toes into the world of online marketing. By following the steps outlined in this guide, you can set the stage for a successful affiliate business.

Always prioritize the needs of your audience, select products you’re passionate about, and build a strong online presence. With commitment and perseverance, you can turn your passion into profits and embark on an exciting affiliate marketing journey with Jumia. So, take that first step toward realizing your affiliate marketing aspirations – happy promoting!

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